About Us

About Us

Why People Choose Us

The corporation has been owned and operated by the Shaw family since 2000. Jacob Shaw started in 1996 with a small t-shirt shop in old town, called San Diego Shirt Co. He brought his expertise from Florida where he’d been living and learning the core of the T-shirt business. In 2000 he had the chance to take over the Hamel's Castle when the very well known Hamel brothers were going to retire. At one side of the castle, Mission Beach Resortwear was built.

On the other side of the castle, is the surf, skate and rentals business which was being operated by the Hamel brothers who chose to fully retire, giving Jake the chance to acquire 2 more business, Mission Beach Surf & Skate and Mission Beach Rentals. Jacob Shaw Incorporated is a combination of several DBA’s on different segments in the retail market. From Resortwear clothing to surf, skate and bike rentals, Jacob Shaw Incorporated has firmly established itself as one of the leaders in tourist leisure in San Diego County, and in Pismo Beach with the partner-store. During this time we have developed an extraordinary expertise in offering products for the local and tourist population. Our laid-back work style allows us to get to know people from everywhere in the world and by selling products with quality; we are giving our customers more than service at the end of the day. Selling is our priority at the stores. We are very proud of it. Unique products and a friendly environment is the reason why people keep coming back for more products at the JS Inc. stores.
At Jacob Shaw Incorporated we have established a team of special people who are highly skilled in their specialty combined with years of practical experience. It is our goal to continue these traditions into making our stores the leader in Resortwear clothing, leisure and tourist retail business for years to come. In 2011, we have also entered into the Vacation Rental business by remodeling the oceanfront side of the castle upstairs of the retail stores. With a breathtaking spacious balcony, the Shaw's created a luxury one bedroom apartment, and after getting acquainted with the vacation rentals business, they saw an opportunity to expand the apartment from 1 to 3 bedrooms. In 2013, another apartment was built inside the castle at the southwest wing facing the famous Belmont Amusement Park and the ocean. The castle is now complete with the best location for your vacation with lodging, beach apparel, bike rides, surfboard and ocean views. All owned and operated personally by the Shaw Family.


The Hamels Castle

There are two apartments inside of the Hamels building. They are completely furnished and the kitchen is fully equipped with appliances, utensils, pots and pans. We invite you to check the apartments and to decide which one fits your style best. Entrance for both units is located at the boardwalk of Mission Beach.
You can’t get any closer to the beach, and you couldn’t have chosen a better location for your stay in San Diego


is composed by the following DBA's in the order of length in business:


Mission Beach Resort

Mission Beach Resort Wear is the most popular place to shop for men’s, women’s and kid’s shirts, sweatshirts, beach apparel, swimwear, sandals, and much more.


Mission Beach Surf Skate

Our stores are located in the middle of the action of Mission Beach. If you are looking for a surfboard, skateboard, wetsuit, cool shirts and related surf/skate accessories, here is your final destination.


Mission Beach Rentals

Mission Beach Rentals has been serving the bicycle, skating and surfing rental needs of San Diego’s beach communities for over 20 years. From beach cruisers, hybrid bikes, tandem bikes, trail-a-bikes (A tow-able beach cruiser bike for kids) , styled kids bikes as well as a full line of skateboards, surfboards, wetsuits, and beach items such as chairs, umbrellas, balls, etc.

When you are around Pismo Beach

Make sure to stop by : )